How Exactly Has Star Wars Made $37 Billion?

In 2012, George Lucas sold his company Lucasfilm to Disney for the staggering sum of $4 billion. Even more staggering is the $37 billion that Star Wars has raked in over the past 40 years. The Star Wars universe now comprises a vast array of products, from movies and TV shows to videogames and toys. But it all started with one movie, Star Wars (later Star Wars: Episode IV — A New Hope), whose modest $11 million budget was less than the average studio comedy at the time. The film’s brash, upstart quality is part of its appeal.