iOS 9 Aims To Replace Current App-To-App Linking Methods With A Privacy-Friendly One

Apple is hoping to lure developers away from the temptations of the URL scheme, which Twitter infamously made use of last year to track what apps are installed on your iOS device, To do that, they’ve introduced a new alternative in Universal Links, which can direct users right to the relevant content within your app, using just a standard web link preceded by either http:// or https://.