Microsoft considered rebranding Internet Explorer to escape negative perception

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Microsoft’s Internet Explorer has a bit of a brand identity issue on its hands. Because of decisions made many, many years ago, Internet Explorer 6 has left a sour taste in the mouths of developers and consumers. Even some of the older iterations like IE7 and 8 are still loathed by consumers but later iterations like IE10 and 11 have fared much better in terms of providing a positive web browsing experience.

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Story added 15. August 2014, content source with full text you can find at link above.