Pokémon Go Is Doing Just Fine, With or Without You

Remember Pokémon Go? We were such nerds back then! Just kidding, we’re still nerds. And even though you’ve left Charizard behind along with your pogs and troll dolls and stone-washed jeans, reports of the app’s decline are missing the point—along with hundreds of millions of dollars.

It’s not like Pokémon Go needs white knight (or a 200 HP Snorlax) to defend it. It’s cashing in! It’s doing just fine. But it also presents a unique opportunity to look at just how the app store economy works, and why public perception rarely lines up with the, in this case, very profitable reality.