The Only Thing Amazon Has to Fear Is Amazon Itself

Amazon dominates in a way other companies don’t. It’s a technology company with a physical presence. Over the past year, Amazon has added about 25,000 employees. It’s planning to build a new 3.3-million–square-foot headquarters near downtown Seattle, complete with biospheres. It’s expanding its square footage by additional millions as it builds new warehouses across the U.S. and around the world.