Apple begins the Great App Store cost negotiation

Apple has begun the Great Negotiation for App Store commissions, providing a slight concession to developers seeking payment systems other than its own – but for now, only in the Netherlands — and only for dating apps.

We need to settle on a price

Apple has been told by the Netherlands Authority for Consumers and Markets (ACM) that it must permit developers selling dating apps via its stores to offer consumers the chance to use third-party payment systems that are not run by Apple.

It is under pressure to do a similar thing elsewhere, including in South Korea. It is important to note that what Apple has proposed is only for dating apps in one nation, but it perhaps reflects where the company is putting its line in the sand as it negotiates app store commission rates with regulators everywhere.

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