Apple builds slowly, thinks laterally, knows its customers

As development of its AR glasses inches toward the release of v.1, Apple’s innovation engine continues to churn — and now the company is investing in content to drive services revenue in what is expected to be a challenging macro-economic environment.

Dance nimble, dance light

Apple’s teams of economists, accountants, lobbyists, and managers are feeding back insights from across the planet, which is why the company knows that to make it through the coming years it needs to continue to diversify its business.

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