As Google moves to reshape Workspace, barriers to business adoption remain

Google has been boasting since at least June that Workspace, its productivity and collaboration platform, has 3 billion users, highlighting the huge scale of its largely consumer customer base. But for business adoption, the company still faces several barriers to wrestling market share from its biggest rival, Microsoft’s Office 365.

The latest Workspace user stats amount to a significant increase from 2 billion at the end of 2019. Although Google hasn’t offered details, the majority of these are likely Gmail users: Google Workspace (previously G Suite) has four paid subscription options, and is also available for free, providing access to features such as Gmail, Drive, Docs, and Meet at no cost.

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