Facebook mulls silently tracking users’ cursor movements to see which ads we like best

It’s easier than tracking our eyeballs, and as it turns out, our mouse movements and hovers correlate quite well to where our gazes wander. That, of course, is a tasty way to amass a few more oceans’ worth of data about Facebook users and how much time we look at those nice, revenue-producing ads.

Story added 1. November 2013, content source with full text you can find at link above.