Google slowly follows Apple in app-tracking lockdown

Apple’s stance on privacy throws echoes across Silicon Valley, and for every social media firm losing billions of dollars there’s another agreeing with Apple’s plan. Now, Google says it also plans to limit ad tracking tech — but not for two years.

Google follows Apple, kinda

Apple’s controversial decision to introduce App Tracking Transparency (ATT) generated big discussion when it was announced. In essence, it represents an attempt to put a filter between users and marketing companies to boost user privacy and reduce abuse of the information obtained through the practice.

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