Google Workspace sees Essentials Starter as a way to ‘democratize’ collaboration

The launch last week of Google Workspace Essentials Starter Edition aims to offer business users a no-cost solution designed to enhance teamwork and innovation with secure-by-design collaboration.

Google said Essentials Starter was designed to help employees and their teams break down silos and work together in new ways, even if their organization relies on legacy productivity tools that weren’t built for the hybrid era of work.

In a recent survey the company commissioned to study global hybrid work, Google found that 75% of respondents believe that hybrid or flexible work will be a standard practice within their organizations in the next three years, said Kelly Waldher, vice president of marketing for Google Workspace.

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