The Windows 11 rollout: Microsoft’s most-botched announcement ever

When Microsoft releases a new version of Windows, it often powers up the hype machine and lets it rip. Just think back to Windows 95, when Microsoft paid the Rolling Stones $3 million to use “Start Me Up!” as the operating system’s theme song, draped a 300-foot Windows banner over Toronto’s CN Tower, and lit up the Empire State Building in red, yellow and green, the company’s colors.

Total marketing launch price tag: $300 million, according to the Washington Post. (That’s more than $500 million in today’s dollars, taking inflation into account.)

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