What is digital trust? How CSOs can help drive business

Digital trust is the measure of consumer, partner and employee confidence in an organization’s ability to protect and secure data and the privacy of individuals. As data breaches become bigger and more common, digital trust can be a valuable commodity for companies that earn it, and it is starting to change the way management looks at security.

Security has traditionally been seen as a cost center. In recent years however, businesses are waking up to the idea that good security is a business enabler that can foster new services and build customer loyalty. A new report from CA Technologies, conducted by Frost & Sullivan, confirms this trend. The Global State of Online Digital Trust Survey and Index 2018 shows that taking security and privacy seriously can have a positive financial impact beyond avoiding costly breaches.

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